Written By: Megan Layton
YouTube has become popular worldwide, and here at Oyster Shell Strategy, we know how important this platform can be for your business. We’re here to discuss how YouTube is an asset to your brand and give you tips on how to get started.
The first thing you want to do is set up your YouTube account according to your brand. This includes adding your contact information, logo, header links, and channel description by applying keywords. (Pro tip: to stay on brand, adjust the background color to match your brand kit in the appearance settings.)
After you’ve set up your account, you can help visitors find your videos by creating playlists. “When you create videos for your business, keep your viewers in mind, and don’t limit yourself to videos that relate directly to your product or business. Use a keyword in the video’s filename and drive people to your website with a call to action” (Salesforce, 2016).
Oyster Shell team member, Megan Layton, loves to watch DIY videos, makeup tutorials, Amazon finds, Target hauls, you name it! She shared her personal experience with the platform and what she thinks about it.
“YouTube is a place to let your personality shine through. It can be comforting and therapeutic to sit down and create a video talking directly to your audience. Once you’ve developed a strong channel, it’s not uncommon to form a level of friendship with your viewers. Many YouTube influencers call their viewers ‘family.’ I encourage everyone to sit down and create a channel about their passion, whatever it may be. If you have a talent for something, then you shouldn’t be afraid to share it! I think YouTube is a great way to spark creativity, and it can be a fun and exciting hobby to have!”
YouTube can also be a powerful tool for your business because you are able to share videos and review the analytics, which, in turn, lets you identify your viewers. YouTube has built-in reports, so your business is able to measure how well your content is performing. Under the “Analytics” tab, you will be able to view statistics, demographics, and other information on your account viewers. This platform also has the ability to help your business improve in SEO (search engine optimization), attract new customers, and keep current customers.
“YouTube is the second most popular search engine in the world with a staggering two billion users. Google, being number one, owns YouTube. So it should come as no surprise that SEO best practices for Google stand true with YouTube as well. Marketers should take into account who their target audience is and where they spend their time online. Almost five billion videos are watched every day, which is about one-third of all online activity. It goes without saying that YouTube should definitely be on your radar” (Thorpe, 2019).
YouTube has the ability to save all of your videos so you can then share them with all of your other social media platforms, and in return, this can help your engagement and conversation levels.
“It’s estimated that by 2022, online videos will make up more than 82% of all consumer internet traffic — 15 times higher than it was in 2017. Viewers retain 95% of a message when they watch a video compared to 10% when reading it in text” (Thorpe, 2019).
“If a picture is worth a thousand words, then how many words is a video worth? A million? Forrester researcher, Dr. James McQuivey, estimates that one minute of video is equal to 1.8 million words” (Thorpe, 2019). If you haven’t already, see how videos using the YouTube platform can take your business to the next level.
How to Use YouTube Correctly for Your Business. (2016, August 25). Retrieved July 06, 2020,
Thorpe, M. (2019, October 09). 5 reasons why your business should be on YouTube.
Retrieved July 06, 2020, from https://www.wevideo.com/blog/for-work/5-reasons-why-your-business-should-be-on-youtube