Written By: Megan Layton
It seems like digital marketing is growing rapidly and changing the game every year. To put it into context, digital marketing simply cannot be ignored in this day and age. It can be hard to keep up with these ever-evolving digital trends.
It wasn’t long ago that businesses didn’t have to have an online presence. Most companies had a Facebook page and a website but typically weren’t active on them like they are now. In today’s world, it is crucial for your business to stay in the loop with a strong online presence.
I can’t personally think of a very successful business that doesn’t have an online voice. Every strong business I can think of off the top of my head has an online presence and a good one at that. Marketers continuously have to learn and adapt to the ever-evolving changes to stay at the top of their organizations. With new tools and technologies constantly in play, it’s imperative to keep up-to-date with the latest trends.
Simply put, if you don’t adapt, you’ll be left behind. Read on to find out some of the top digital marketing trends of which you should be aware!
- Instagram is Growing Rapidly
Instagram has already passed one billion users. This specific social media platform is growing FAST! Something to know about Instagram is that its audience is a mostly younger demographic, especially those under 30. If this is your business’s target audience, make sure you have a strong social media presence on Instagram, producing engaging content, and being super active on your account.
- Video Marketing is a Necessity
Video Marketing is becoming more and more crucial for businesses. Video marketing dominates copy-based content, specifically when selling products or services. The power of video continues to gain traction as individuals around the world are tuning in to watch videos now more than ever. In today’s mobile world, videos are highly engaging, especially when influencer marketing is involved. People jump on live videos to watch their favorite influencers such as celebrities, musicians, athletes, etc. to interact with their live streams directly. If your business isn’t using video marketing, now is the time to start doing so.
- Interactive Content is a MUST
Anything your audience can click on is considered interactive content. Interactive content can be highly effective when used, such as quizzes, polls, swipe posts, and 360-degree videos, to name a few. Using this type of content can create a more engaging and immersive experience with your audience. Try using this type of fun content to have your viewers feel more connected with your brand.
Oyster Shell Strategy strives to take the initiative to adapt to the latest trends, such as the latest digital marketing trends. Digital marketing is ever-growing and will only become more essential for businesses as time goes on, so it is important to stay up-to-date on what’s happening online.
If you are interested in improving your online presence, contact us today at 251.706.744 or visit www.oystershellstrategy.com for more information.
DMI, S. (2020, June 30). 10 Trends in Digital Marketing in 2020. Retrieved October 21, 2020, from https://digitalmarketinginstitute.com/blog/10-trends-in-digital-marketing-in-2020