King Cake-Off

Oyster Shell Strategy is a proud partner of the King Cake-Off. Our team, along with the Mobile Rundown, conceptualized and created this event to highlight the City of Mobile’s Carnival season. Pre-event details included brand development, marketing research, design of the event logo, vendor selection and vendor coordination. We also designed the sponsorship package and all on-site signage. A four-month all-encompassing marketing strategy was developed and implemented including multiple PR efforts, radio, tv, print/digital advertisements and social media. The event was a huge success and sold out its first year.