We provide event solutions.

planning, coaching, management, and marketing.

Marketing
big-brother

KING CAKE_OFF 2023

Vertex_MAW

Corporate Social Responsibility - Events

We create amazing experiences for our clients!
Our specialty! We see events as a platform for celebrating people, their organizations, and their accomplishments. It’s about creating experiences. And we’ll make certain you walk away from your event feeling as though you’ve experienced an extraordinary celebration. We specialize in business and public sector event management. We manage all the details. From securing a venue to contracting with vendors and hiring support staff, we take care of it. We handle large and small events. We apply our expertise and experience, and you gain confidence and peace of mind.
Most organizations don’t have the specialized expertise needed to plan and produce events. That’s where we can help. We allow clients to focus time, energy, and resources on doing what they do best. You focus on your business, and we’ll take care of every event detail. Logistics, guest registration, communication, venue set-up, design themes, execution – we take care of it. We communicate and report on progress. We keep you up to date. But you turn planning and production over to us, and we deliver a turn-key event operation.
Think of it as more than an event. It’s a strategic opportunity and an occasion for effective marketing. Events can be a platform for building key relationships, a medium for bringing people together to solve problems, and a way to amplify what your company stands for. A well-managed event can be a differentiating characteristic for your organization, and a well-managed and executed event can build staff morale and pride in the business. Our starting point is to think strategically about your event. We want you to thrive. Our goal is not only to execute a flawless event. We aim to help you maximize its internal and external benefits.
  • Event PR and Media Relations
  • Event Project Management
  • Vendor Sourcing and Management
  • Event Supervision and Oversight
  • Post Event Evaluation
  • More

Event Marketing

It starts with a good strategy and good planning. That’s how we deliver.
We’ll start by developing a clear picture of your marketing situation. We’ll analyze the big picture. We’ll build an understanding of markets and competitors and how those and other external factors are affecting your organization and your marketing activities. We’ll consider internal capabilities and the core focus and competencies of your business -what you do best. We’ll make clear the differentiating strengths, what makes you unique, and where your advantages lie. And we’ll lay out a value proposition that sets you apart from the competition.
It’s never been more important to know the customer and to understand markets. From traditional advertising to the ever-changing landscape of digital marketing, markets and consumers are flooded with messaging from diverse and fragmented sources. That’s why it’s critical to be customer centered in all aspects of your business, and that’s why it’s critical to understand consumers in your target market. You want your marketing message to break through the clutter, reach the customer, create interest, and drive action. We’ll work with you to build market and consumer profiles. We’ll identify segments of the market where you should focus your marketing investments, and we’ll identify the channels and messaging that’s most effective at reaching your target customers.
Once we have a clear picture of the situation and we’ve identified key target markets and consumer characteristics, we’ll build the marketing strategy needed to make you stand out. We’ll set goals. We’ll know what’s to be accomplished. We’ll establish objectives and measurable, attainable milestones. These strategies, goals, and objectives will be the guidepost for how to manage your marketing activities.
A good strategy is the starting point. From there, we’ll develop the details. We’ll develop a plan that lays out the marketing tools and tactics you’ll need to act on. It’s easy to get off course with marketing. New ideas for promoting or marketing your business show up in the inbox daily. Those ideas are often distractions that can steer you in the wrong direction and waste valuable resources and energy. Instead of a willy-nilly, ad hoc approach, we’ll design a schedule of planned activities aimed at achieving your strategic goals.
  • Marketing Plan Development
  • Internal and External Communications
  • Message Development
  • Public Relations
  • Earned Media Campaigns
  • Creative Material Development and Production
  • Marketing Personas
  • Digital Campaigns
  • More
We believe doing good is good marketing. It’s about marketing with a purpose. And that’s our focus. We help organizations create greater value through purpose driven marketing and nonprofits build partnerships with purpose driven businesses.
Now more than ever, businesses are driven by a sense of purpose. Whether it’s engaging with partners and stakeholders to solve community problems or designing a business with a social, environmental, or educational purpose, consumers are realizing the power of business to have a positive impact on people and communities. So how do we help? We build partnerships between purpose driven organizations and nonprofits. We’ll work with your team to identify a specific cause that aligns with your organization’s mission. If you don’t have a mission, we’ll help you find one. Once we identify a cause, we help you determine the best way to invest marketing resources to support it.
Team members want to be a part of it. Customers expect it. Stakeholders value and respect it. Marshaling your marketing resources in a way that supports a community cause is good business and creates greater marketing value. Cause-related marketing builds consumer trust and brand recognition. It can separate your business from the competition. Implementing a cause-related marketing approach may be as simple as the wiser, more orchestrated allocation of current marketing dollars, or it may mean something deeper like developing a cause-related marketing strategy as a core part of your business plan. That’s where we thrive. We help organizations find the right fit.
  • Cause-Related Marketing Strategy Development
  • Situation Analysis
  • Stakeholder Analysis
  • Cause Identification
  • Cause Marketing Budget Planning
  • Cause Event Management and Planning
  • Public Relations Campaign Development and Execution
  • Business and Nonprofit Partnership Development
  • More
marketing
Informing the public

Event Public Relations

Relationships!
It’s an Oyster Shell Strategy strength. Every business and business professional relies on relationships. Building good relationships with key constituents is essential to success. We’ve spent more than two decades developing relationships with public and private sector leaders, government officials, public service agencies, and influencers in our local community. Sometimes the personal touch only found in a relationship is what’s needed to solve a problem or overcome a hurdle. We can help.
Community outreach and face-to-face communications are often the best methods for getting a message out or making progress on a project. We know how to identify key community stakeholders and how to reach those stakeholders to build alliances. From public education and informational campaigns to on-the-ground contact with key constituents, we’ll help you develop a grassroots program that informs, persuades, and influences.
Sometimes the most credible and important method of message delivery is through earned media. Media outreach can be one of the best promotional tools in the toolbox. Media or influencer coverage is often viewed as more credible, and PR from a key influencer can strengthen your brand, raise awareness, and drive engagement. Best of all -it’s much less costly than promotional ad campaigns. We have extensive experience with pitching stories and obtaining media and influencer attention. We help your organization gain on-site coverage. We schedule interviews, coach interview candidates, and guide clients through the process of working with media outlets and influencers.
  • Press Release Writing and Distribution
  • Community Relations
  • Media Coaching
  • Annual Report Development and Production
  • Educational and Consumer Information Material Development and Production
  • More
Companies we have worked with over the years!