We provide event solutions.

We’ll start by developing a clear picture of your marketing situation. We’ll analyze the big picture. We’ll build an understanding of markets and competitors and how those and other external factors are affecting your organization and your marketing activities. We’ll consider internal capabilities and the core focus and competencies of your business -what you do best. We’ll make clear the differentiating strengths, what makes you unique, and where your advantages lie. And we’ll lay out a value proposition that sets you apart from the competition.

It’s never been more important to know the customer and to understand markets. From traditional advertising to the ever-changing landscape of digital marketing, markets and consumers are flooded with messaging from diverse and fragmented sources. That’s why it’s critical to be customer centered in all aspects of your business, and that’s why it’s critical to understand consumers in your target market. You want your marketing message to break through the clutter, reach the customer, create interest, and drive action. We’ll work with you to build market and consumer profiles. We’ll identify segments of the market where you should focus your marketing investments, and we’ll identify the channels and messaging that’s most effective at reaching your target customers.

Once we have a clear picture of the situation and we’ve identified key target markets and consumer characteristics, we’ll build the marketing strategy needed to make you stand out. We’ll set goals. We’ll know what’s to be accomplished. We’ll establish objectives and measurable, attainable milestones. These strategies, goals, and objectives will be the guidepost for how to manage your marketing activities.

A good strategy is the starting point. From there, we’ll develop the details. We’ll develop a plan that lays out the marketing tools and tactics you’ll need to act on. It’s easy to get off course with marketing. New ideas for promoting or marketing your business show up in the inbox daily. Those ideas are often distractions that can steer you in the wrong direction and waste valuable resources and energy. Instead of a willy-nilly, ad hoc approach, we’ll design a schedule of planned activities aimed at achieving your strategic goals.

We believe doing good is good marketing. It’s about marketing with a purpose. And that’s our focus. We help organizations create greater value through purpose driven marketing and nonprofits build partnerships with purpose driven businesses.

Now more than ever, businesses are driven by a sense of purpose. Whether it’s engaging with partners and stakeholders to solve community problems or designing a business with a social, environmental, or educational purpose, consumers are realizing the power of business to have a positive impact on people and communities. So how do we help? We build partnerships between purpose driven organizations and nonprofits. We’ll work with your team to identify a specific cause that aligns with your organization’s mission. If you don’t have a mission, we’ll help you find one. Once we identify a cause, we help you determine the best way to invest marketing resources to support it.

Team members want to be a part of it. Customers expect it. Stakeholders value and respect it. Marshaling your marketing resources in a way that supports a community cause is good business and creates greater marketing value. Cause-related marketing builds consumer trust and brand recognition. It can separate your business from the competition. Implementing a cause-related marketing approach may be as simple as the wiser, more orchestrated allocation of current marketing dollars, or it may mean something deeper like developing a cause-related marketing strategy as a core part of your business plan. That’s where we thrive. We help organizations find the right fit.